Product development refers to the complete process of taking a product to market. It also covers renewing an existing product and introducing an old product to a new market. This includes identifying market needs, conceptualizing the product, building the product roadmap, launching the product, and collecting feedback.

Vikishas’s product development teams understand product development to its core. We are experienced in mitigating the risks/challenges by adopting balanced approach which includes technical expertise, planning, risk management, communication practices, and development methodologies to build a quality product very quickly, conceptualized and executed seamlessly.

At Vikishas, product development process differs by industry, it can essentially be broken down into seven stages: ideation, research, planning, prototyping, sourcing, costing, and commercialization.

• User-Centered Design: Vikishas’ focus on user-centered design principles in product development. Methodologies like user research, personas, journey mapping, and usability testing to ensure the product meets user needs and delivers a great user experience.
• Market Analysis and Competitive Research: Vikishas conducts market analysis and competitive research to identify opportunities, understand customer pain points, and position the product effectively within the market.
• Agile Product Development: Vikishas embraces agile methodologies the iterative and incremental development cycles, regular feedback loops, and collaboration with clients contribute to successful product outcomes.
• Minimum Viable Product (MVP): Vikishas’ expertise in guiding clients through the MVP development process to validate ideas, gather user feedback, and iterate based on insights.
• Product Design and Engineering: Vikishas’ expertise in design and engineering teams in creating visually appealing and functional product designs.
• Quality Assurance and Testing: Vikishas’ commitment to quality assurance and testing in product development.The rigorous testing methodologies employed to ensure product stability, performance, and security.
• Product Launch and Marketing: Vikishas’ collaborates with clients to create compelling go-to-market plans, positioning strategies, and marketing campaigns to maximize product success.
  
  Our stakeholders benefit from this product development steps, with the end result being early identification of project risks, increased collaboration, higher quality development with fewer bugs, and continuous improvement.